senddad.cards
senddad.cards · since 2023

For the dad
who shows up.

The father who raised you. The one who married in. The grandfather who taught you to fish. The coach who became family. The friend who just became a first-time dad. senddad keeps your full list, year after year, and walks you in slowly as the third Sunday in June approaches. Say it out loud, while he's here.

Sent right now Avery  →  her dad  ·  Brooklyn · just now
Looking ahead
31+
days
Next Father's Day is June 20, 2027.

A whole year. Feels far. We'll let you know when it's close — one email, one week before. Or just lock in a card now and stop thinking about it. The wise king plans ahead.

The thesis

Father's Day gets half the card
volume of Mother's Day.

He's the steady presence. He's the one who doesn't ask for it. He's also the one most likely to have been the missed call.

senddad is built around that math. The widget above is the year-round counterweight — quiet at the start, present at the right moment, honest in the recovery window. The brand promise is one line: say it out loud, while he's here.

½
The volume of Mother's-Day cards
Same love, half the receipts.
7am
Most-common open time on Father's Day
Coffee. Porch. Alone.
94%
Of dads who reply at all do it within 48 hours
He just takes a minute.
The recipient model

Father's Day is rarely
just one man.

Your dad. Your father-in-law. The grandfather still calling at 7am. The uncle who showed up. The coach who became family. The friend who just became a first-time dad. senddad makes every paternal figure a first-class recipient — not "and others," not "or someone else."

Walter Holloway
My dad
“Drove to every game. Asked, every Sunday, what you're reading.”
Last June: “Year three. You earned it.”
sent 3 years in a row
Frank Reyes
My father-in-law
“The first to call when the baby was born.”
Last June: “For the brisket and the patience.”
sent 2 years in a row
Grandpa Arthur
My grandfather
“Taught you to fish on a lake you can't find on a map.”
Last June: “Still here. Still your name on the cards.”
sent every year since 2023
Coach Wallace
The coach who became family
“Drove the team van for six seasons. Never missed a game.”
Last June: “Still your loudest fan, after all of it.”
skipped 2025
Jamal Carter
My best friend · first-time dad
“Texted at 4 a.m. the night the baby came home.”
No card yet.
his first Father's Day
Uncle Rob
The uncle who showed up
“Picked you up from school every Wednesday for two years.”
Last June: “You drove that station wagon for me.”
skipped 2025
The man who showed up for you.
If "dad" is a complicated word in your house, that's the framing senddad uses. Send to the man who earned it, whatever you call him.
How senddad shows up across your year

Eight quiet appearances.
One Sunday in June.

The same widget you saw at the top of this page reappears in your portal — and re-paints itself by the calendar, window by window, from the first quiet note in spring to the honest one a few days after.

The year-round arc
Eight windows. One Sunday in June.
The same widget, redrawn by date.
Looking ahead
78 days
A month out
30 days
Two weeks
14 days
One week
7 days
Sunday is the day
2 days
Today
today
Father's Day was Sunday
3 days late
Looking ahead
31+ days
The collection

Editorial, weathered,
warm.

Brass. Walnut. Worn paper. Fishing lures with the paint chipped off. The patina of carried things — and not a single grill, recliner, or novelty mug.

Dad's Toolbox
Father's Day senddad
Dad's Toolbox
Dad's Toolbox
Father's Day senddad
Dad's Toolbox
Dad's Trusty Toolbox
Father's Day senddad
Dad's Trusty Toolbox
Single Perfect Tool
Father's Day senddad
Single Perfect Tool
The Workshop
Father's Day senddad
The Workshop
Lawn Mower Champion
Father's Day senddad
Lawn Mower Champion
World's Best Dad
Father's Day senddad
World's Best Dad
Remote Control Throne
Father's Day senddad
Remote Control Throne
What dads say (or don't)

"He didn't say a word.
Then he kept it in his wallet."

“My dad read it twice. Didn't say a word about it. Three weeks later he showed me he'd kept it in his wallet.”
— Carla R., Madrid
“I sent one to my father-in-law. He's never said thank you for anything. He thanked me by name.”
— Daniel V., Cincinnati
“The "yeah, he noticed" card got me out of the doghouse the year I forgot. Said exactly what I would have said.”
— Mike T., Sacramento
Set it up while he's here

Father's Day is
June 20, 2027.

Pick one card. Write three lines. We'll hold it until Sunday morning, and tell you when it's read.